Kandua is a mission-driven tech startup. We build easy tools that empower people professionally. Tools that shorten the distance between having a skill and making a living from it. Our flagship product, Kandua.com, is South Africa’s #1 online home services marketplace: A seamlessly designed platform, that connects great home service providers to the people who need them, powered by pioneering technology and a passionate, talented team. We’ve made over R200 million in work opportunities and 100 000 jobs possible for vetted Pros – and we’re just getting started. Learn more about Kandua here.
- We have to deliver an online experience to service providers - who tend not to be familiar with the internet and its well-established design patterns. Perhaps a little like your grandparents.
- Given the amount of time and money invested in each project, the stakes are high. Also, given the number of services we offer (over 50), the experiences can be extremely disparate - think renovating a home vs fixing a leaking geyser. We need to find ways of guiding these varied, high stakes experiences to a positive outcome - but since we are not the service provider, we have a limited ability to control it.
- We have partners who use our platform to complete their own service offering (e.g. hardware stores) - this adds yet another stakeholder's experience to optimise for.
While designing the high-level shape and flow of the experience is your most important responsibility, that's not where responsibility ends. You also need to be more-than-decent at the high-res design of artefacts, like writing compelling copy and designing beautiful interfaces.
You absolutely need to have:
- deep human empathy, paired with an appreciation of the inevitability of the bottom line
- an obsession with the context of a problem, and the ability switch rapidly between different ones
- a high-level frame of reference, while meticulously carving up the complex reality on the ground
- high standards, without being a perfectionist. You can make sensible compromises and assumptions.
- Independent thought, directed at winning as a codependent team
- A set of robust design & research processes that you work with (e.g. Service Design, Journey Mapping, Empathy Mapping, Usability testing, etc), but ultimately the flexibility and desire to be useful - whatever it takes.
- Marketing and conversion funnels
- How to design an experiment
- People of widely disparate cultures to your own
As such it would be a little strange if you aren't competent using tools for:
- Wireframing - like Balsamiq
- Prototyping - like Figma
- Mapping - like Miro
- High-def UI design - like PhotoShop
- Presenting - like Powerpoint